It’s hump day! I hope everyone is having a good week; we’re almost to Friday. J But before we get excited about the weekend (Morgantown is hosting our version of Oktoberfest this Saturday *eeeek*), let’s dive into some issues surrounding emerging media – privacy and security.
This topic has been discussed in my emerging media class this week, and I have to say I found a lot of it shocking. For example, did you know that some businesses are suing consumers for posting negative comments on social media? I didn’t! However, for this post I want to focus on wearable technology and privacy/security issues. This issue is a bit daunting to me.
Do you wear a Fitbit, or something like it? I do not own a Fitbit, but I bought my husband Brandon one for Christmas a few years ago. He loves it. We also appreciate the Fitbit brand. Unfortunately the first Fitbit I purchased for him did not survive an adventure in the washing machine; however Fitbit replaced it for free! (His new one also wanted to see how the inside of a washing machine works, but it miraculously survived and is better than ever!) Anyways, apparently owning a Fitbit has some major security and privacy issues.
According to an article in Tech Republic, “If data was carelessly stored, and then stolen through a data breach by a malicious third party and sold to unscrupulous organizations that want to use that data to assess your health risks, you could one day face steep increases in health insurance, or even policy cancelation. The risk of this is so real that some companies are buying data breach insurance to protect themselves in the case of consumer information getting into the wrong hands.” This same article stated that by the end of this year, an estimated 200 million wearable devices will be on the market; by the end of 2017, there will be 780 million – a hacker’s opportunity playground.
An article in USA Today took these privacy and security issues a different scary direction by stating that burglars could potentially use this information to monitor when our deepest sleep cycles occur or track our location to see when we’re not home. This seems a bit extreme, but it does happen. Think of privacy issues in regards to social media postings and break-ins.
What are your thoughts in regards to wearable technology? Are the chances of security and privacy issues arising due to wearable technology too slim for consumers to worry about? For now, I won’t worry too much about Brandon’s Fitbit, but these issues are something to monitor.
This is the last week for my emerging media class. Thank you to all who took the time to read and comment on my blog week-to-week. It’s been a great experience learning about emerging media trends and products. If I continue to see interesting emerging media findings I will be sure to continue to post them on here! To all my fellow classmates reading this post, good luck with our final. 🙂